THE E3 OVERLAND ASSOCIATION TEAM
TrailRecon is a family affair. My son Jordan and I started TrailRecon in October of 2015. Neither of us had any ambitions of starting a YouTube channel. We were just exploring local trails and making memories. Then, we decided to share our videos and were surprised to discover that people enjoyed watching them. As things began to grow, we learned more about filming, editing, and creating the best videos we could. We love off-roading and making videos just adds to the fun. Now, with E3 Overland we’re here to help you reach your overlanding goals by sharing our experiences, passion, friendships and lessons learned.
Co-Founder / Partner
Brian has been enjoying the great outdoors since he was a child, with a family dedicated to the outdoor life. Over the years, Brian continually sought to increase his training and education in the off road world. His goal was, and still is, to be as fluent as he can in the off road world, and find the ultimate training to improve his skills, and have more adventure with family.
In his role as Founder and Partner of E3 Overland Association, Brian helps E3 Overland Members accelerate their education. He is there for our members to help them grow with a variety of meaningful training and education, so they can have the most fun they can on wheels.
His main focus is the business side of E3 Overland Association to deliver the best possible member experience, and guide the company to its ultimate vision.
VP of E3 Association Brand Management
John Vieceli is VP of E3 Association Brand Management. a design-driven brand consultant. His corporate clients include the NBA, Major League Baseball, The Chicago Bears Football Club, WWE, Siemens Healthineers, The Joffrey Ballet, Heartland Payment Systems as well as individuals such as Michael Jordan, Mario Andretti, Brett Favre, and Ken Griffey Jr. His work has been featured in Communication Arts and Print Magazine.
Content Creator & Social Media Manager
With her extreme drive, determination and track record for creating results, she is certainly a successful and important team member with E3 Association. A graduate from The Art Institute of Fort Lauderdale with a Bachelorʼs of Science in Fashion Merchandising. Her role is social media and content creator, her focus is to produce and achieve focused outcomes and massive results for the E3 member.
Senior Advisor and Project Manager
Elaine is referred to as the “glue.” As Senior Advisor and Project Manager, she keeps it together, sees needs and fills them, all before you do. Elaine brings deep and vast business experience to all aspects of the project. This experience comes from founding companies, to taking them public, and everything in between. In Elaine, you’ve got a can-do attitude backed by experience. In addition to having a passion for entrepreneurs, as a Florida resident, she enjoys boating and family events.
Adele Sommers, PhD
Adele Sommers, PhD Dr. of Learning Systems is the Director of Product Development and E-learning for E3 Association. As a specialist in online training, her aim is to take the E3 Association curriculum to the next level. Adele has devoted over two decades to helping both small and large organizations boost their profitability and effectiveness through, classroom training, information design, technical communication and performance-improvement consulting. She’s an award-winning multimedia designer and an author with copious articles and publications to her credit.
Director of Photography / Producer
Award winning freelance videographer with 30+ years experience in video and media productions on numerous platforms including; feature films, television and commercials to studio production, live events, sports, corporate promo’s, training videos, music videos to mention a few. Extensive experience in all areas of video production from concept to screen, including; producing, directing, writing, story telling, videography, camera dynamics, lighting and sound.
Client list includes; NBC, CBS, ABC, HBO/Cinemax, FOX, MTV, ESPN, TNT, BBC, Oxygen Network, Nashville Network, Globecast Communications, Lifetime Medical Television, MacNeil Lerher News Hour, NFL, NBA, Major League Baseball, Coca-Cola, IBM, Delta Airlines, McDonalds, Procter & Gamble, Unilever, US Postal Service, Novell, WordPerfect, Weslo/Proform, Sears, Stanley Tools, Rubbermaid, Easton Aluminum, Spring Air Mattress, BD Medical, Bard Access Systems, Intermountain Health Care, Thomasville Furniture, Southern Living, NuSkin, Jafra Cosmetics, Rexall, Herbalife, Melaleuca, Satellite Network Affiliates, National Safety Affiliates, Help-U-Sell Real Estate, Golfer Video Magazine, Nature’s Sunshine, Clean Energy Corp., WaterPack Boats, Ultradent Corp., and many more.
Chief Technical Officer
Teddy Garcia wrote his first computer program at ten years old on a Texas Instruments TI-99/4A. He was online through Prodigy before AOL even existed. He built his first ecommerce website in 1997 for a bicycle store he purchased at 23 years old, while simultaneously finishing his marketing degree at the University of Connecticut. With over 25 years of online and real-world marketing experience, Teddy has seen and done it all. He is an expert in virtually all areas of internet marketing. Teddy is E3 Association’s CTO and manages all of our technology and marketing systems.
Dr. Jeffrey Stamp, PhD
Dr. Jeffrey Stamp has over 25 years of worldwide experience in bringing out the creative best in business professionals and students. You will recognize Dr. Stamp by the products he has created while in corporate life. He was the inventor, creator and section manager of “Baked Lays,” for PepsiCo’s snack division of Frito-Lay, which achieved $230 million in first year sales, and was named by Ernst and Young as the top brand introduction in the 90’s for the food sector. Dr. Stamp is recognized worldwide as a master creative practitioner, and has developed numerous methods that are designed to accelerate “discovery thinking” and cognitive fluidity. In 2008, Dr. Stamp was awarded the prestigious Excellence in Entrepreneurship Education Award from the Acton Foundation. His research is focused on the creative and cognitive process that entrepreneurs use in idea creation, technology innovation, and opportunity recognition.
Marketing and Communication
Colleen Cardarella is a marketing professional with fifteen years of manager and director-level marketing experience. For more than half that time, she has been focused on internet marketing, growing companies through online campaigns, email programs, driving internet traffic and managing website launch and development projects. She also worked in brand management and strategic alliances in the licensed apparel industry for several years. She has used many of the leading email, customer relationship arrangement and website platforms today. Colleen graduated in Media Communications from Syracuse University, and went on to earn an MBA with a Marketing concentration from State University of New York Buffalo. She is an avid alpine skier, and teaches skiing to the physically and mentally challenged, and enjoys traveling with her husband or taking short hikes with her dog.
Photography / Editor
Katrina is a mother, wife and professional photographer. She specializes in custom portraits, while focusing on emotion and producing timeless, wall-worthy images. Although she loves to work out of her studio in Massachusetts, she also enjoys traveling for specialty shoots. Out of the box and unique locations take her work to the next level. When Katrina is not enjoying herself behind the camera, she is drinking big cups of coffee, and wrangling her daughters and her husband.
Mike has been the captain of his ship for many years. As a megayacht captain Michael became an expert at the customer experience. Only the highest level of service is accepted in the yachting world. Michael brings this experience, along with his business degrees and service experience to E3 Association as he works behind the scenes to ensure the member journey is thought out and executed.
Copy Chief and Marketer, Publishing
Ken is a fifteen-year veteran in the copywriting and marketing world, earning high-level positions as a senior copywriter, copy chief and marketing strategist for some of the biggest names in internet marketing.
Content Creator and Veteran Writer
John Palmieri is a United States Army combat veteran, medically retired from the Army as an instructor in the U.S. Army Ordnance School at Fort Lee Virginia, where he taught wheeled vehicle mechanics and wrote the student work-book utilized by over 1,000 students every training cycle.
John seeks out veterans of all eras to share their story from service to their country to serving the off road community now. John also covers local and industry events for E3 Association like SEMA.
The ultimate goal of E3 Association is to empower, educate, and entertain its members by providing vetted information from professionals in the industry to its consumers. This is why John is on our team. Because he is a vetted professional.